Behind the Brand: Meet Jennifer Arteaga, Founder of Salt & Creek
Step inside Salt & Creek, and you’re instantly transported into a space where modern coastal luxury meets thoughtful, collected living. This isn’t just a store—it’s the expression of a lifetime of passion, artistry, and experience brought to life by founder and interior designer Jennifer Lynn Arteaga.
From Clay and Creativity to Coastal Design
Jennifer’s love for design was sparked long before she launched her boutique firm or opened the doors of Salt & Creek. As a child, she spent countless hours painting pottery and working at her grandmother’s potter’s wheel—early creative memories that deeply shaped her artistic spirit. This hands-on, imaginative upbringing naturally led her to pursue a career in design.
Her formal training began at the Harrington College of Design in Chicago, where she earned her Bachelor of Fine Arts in Interior Design. After graduating, Jennifer began her career with the Kohler Corporation, designing bathrooms and interiors—an experience that gave her a deep understanding of both form and function in residential design.
Building a Brand from the Ground Up
After over a decade working in the industry, Jennifer launched Jennifer Lynn Interior Design, a boutique firm in South Florida. What started from her second bedroom grew quickly as her reputation for delivering high-end, functional, and custom-tailored spaces took off. With a passion for both construction and creativity, Jennifer and her team began transforming homes across the region—from full renovations and new builds to kitchen and bath designs and curated furnishings.
Her clients often say that Jennifer brings something rare to the table: a true ability to adapt to different styles while staying laser-focused on each client’s unique vision. Where many designers impose their aesthetic, Jennifer listens first, then delivers designs that are both stunning and deeply personal.
The Birth of Salt & Creek
As Jennifer’s design work continued to evolve, she saw an opportunity: the market lacked a home and lifestyle store that captured the elevated, versatile, and soulful essence of what she was designing for her clients. That vision became Salt & Creek.
Salt & Creek is more than a home decor store—it’s an extension of Jennifer’s design ethos. Rooted in the calming tones and textures of coastal living, the brand is all about timeless luxury, curated pieces, and a sense of home that feels both refined and relaxed. Every item in the store is handpicked or designed with intention—from artisan-made decor to bespoke furnishings and accessories that tell a story.
Jennifer’s background in interiors and her love for global travel influence every corner of the shop. She’s inspired by the simplicity of Mediterranean design, the earthiness of handmade ceramics, and the clean lines of contemporary architecture. These influences blend seamlessly into Salt & Creek’s product offerings, creating a space that feels collected, layered, and inviting.
A Lifestyle Brand Inspired by Experience
Salt & Creek is for those who value craftsmanship, thoughtful design, and the beauty of a well-lived life. Whether you’re looking to refresh a space with new decor or are seeking inspiration for a full home redesign, Jennifer’s vision and experience shine through in every item and detail.
Through this brand, Jennifer brings together her years of expertise in plumbing, construction, design, and client care to create a seamless shopping and design experience. Salt & Creek is a place where design lovers, homeowners, and curious creatives can come to feel inspired and supported—whether they’re choosing a throw pillow or planning their dream home.
Visit Salt & Creek and Experience It for Yourself
Salt & Creek is more than a store—it’s a reflection of the journey that brought Jennifer from a pottery wheel to the forefront of design. If you’re in South Florida, stop by and explore the collection. And if you’re dreaming of a custom space designed by Jennifer herself, reach out to schedule a consultation with Jennifer Lynn Interior Design.
📞 Call us at 561-408-8030 or contact us here to get started.