On Set for Our Summer 2025 Campaign

For Spring/Summer 2025, we envisioned a collection that transports you. A season built on warm neutrals, natural textures, and sun-bleached whites, with pieces that feel as effortless on the Amalfi Coast as they do at home on a breezy afternoon. Inspired by the tones and textures of Greece, coastal Italy, and the slow rhythms of summer, we sought to create something timeless yet transporting—grounded in simplicity, elevated by detail.

To bring that vision to life, we partnered with Sarah Balduzzi, founder and creative director of Rebel Creative, whose work we’ve long admired for its clean aesthetic, emotive styling, and modern minimalism. From the beginning, Sarah understood the feeling we were after—not just the look, but the mood. She saw our collection not as individual pieces, but as part of a larger story: one of ease, sunlight, movement, and memory.

Working with her, we pulled a refined edit of resortwear and home pieces that embodied the salt and creek aesthetic—natural fibers, airy silhouettes, woven details, and ceramics with coastal soul. The result was a collection that felt sun-drenched and slow, like a quiet morning in Positano or an al fresco dinner in South Florida.

We shot across two distinct but connected locations: Sarah’s studio, a bright and organic space that played beautifully with light and shadow, and Delray Beach, where soft sand, sea grass, and open skies offered the ideal natural backdrop. At the studio, our dining collection came alive—tabletops set with earthy linens, textured glassware, and sculptural serveware that felt both elevated and lived-in. On the beach, our SS25 apparel took center stage: white cotton dresses catching the wind, linen sets moving effortlessly with the tide, sun hats casting long shadows.

Every scene felt like a quiet escape. The kind of visual storytelling we always aim for—where the product supports the feeling, rather than overpowering it.

What we loved most about working with Sarah was her ability to translate our visual references and moodboards into moments that felt tangible. Her creative direction is rooted in subtlety. Nothing feels over-styled or forced; it’s always grounded, always real. And that’s exactly what this season is about: pieces that let you feel like yourself, wherever you are.

We can’t wait for you to step into Spring/Summer 2025 with us. Whether you’re planning a trip, hosting a sunlit gathering, or just savoring slow mornings at home—this collection is for you.

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Discover the full collection online or in-store now.
Shot on location in Delray Beach, Florida | Creative Direction: Sarah Balduzzi of Rebel Creative